Divas Never Age has the most unique bottle and applicator of any other serum I’ve used by far. The bottle is very attractive and the dropper has a gold trim giving the appearance of a very premium product. The applicator inside is also slanted for more convenient dispensing and that angle helps you can all those last remaining drops out of the bottom of the bottle. The serum itself is thick and you don’t need very much. It has a white opaque look to it. Warning, this product is not unscented so those are are sensitive to fragrances should test it in a small area first to see if they get a reaction. The scent is however organic as the manufacturer specified and it is made of natural organic violet. I personally think the smell is fantastic and it has the best scent of any serum I’ve used before. Most of the ingredients are pretty common when it comes to serums like hyaluronic acid, vitamin C and vitamin E, but the one ingredient that I’d never used on my face is pomegranate. It works great as a fruit extract based antioxidant. It really does help tighten skin and give you a healthy glow. I received this product at a discount in exchange for my honest and unbiased opinion.